The Initial Teaching Alphabet was a radical, little-known educational experiment trialled in British schools (and in other English-speaking countries) during the 1960s and 70s. Billed as a way to help children learn to read faster by making spelling more phonetically intuitive, it radically rewrote the rules of literacy for tens of thousands of children seemingly overnight. And then it vanished without explanation. Barely documented, rarely acknowledged, and quietly abandoned – but never quite forgotten by those it touched.